When it comes to taking your restaurant digital, the very first thing you should do is get a website. This is by far the single most important digital channel that unfortunately a lot of restaurants either ignore, or don't pay attention to how it's built.

A website is your restaurant's outdoor sign, except that it's online. Can you imagine not having a sign out front? Who's going to know that you're there, if you don't tell people that you exist?

Imagine for a second that your outdoor sign is crooked, it's not lit at night, and has the wrong information on it. The same goes for a website that's outdated, has the wrong information about your restaurant, and isn't easily accessible.

You'd think that not having a website is worse than having an outdated website, but actually they're both bad.

Not having a website means that the digital world doesn't know you exist. You might have some other digital listings such as Google Listing, Yelp page, Facebook page, etc, but these are platforms that you don't control. Anybody can edit these websites, and most of the time you cannot control the information on them, or you can control very little information on them.

Having an outdated website on the other hand is just as bad. You might have an old menu that confuses people (and leads them to leave bad reviews because your actual menu has higher prices), and the wrong hours of operation can hurt your restaurant because people will show up when you're closed.

A website is without a question the only thing you can control online. You can control the information, you can control the menu, you can control the pictures.

Another main reason to have a website is exposure. According to multiple studies, 77% of people will check a restaurant's website before going. That's more than 3/4 of your potential customers that you could potentially be missing out on because they can't find you online. Can you afford that?

The list of reasons to have a website are endless. That's why RESO360.com has made it stupidly affordable to have a proper digital presence for your restaurant. For about $2/day, you can make sure you're properly found online through a medium that you can control!

If you don't have a website or are looking to get a better website for your restaurant, get in touch with us today by clicking here.