And just like that, 2021 is over! January 2022 is only 3 days away. Januarys also mean a slow month for restaurants, as people have spent a lot of money on the holidays, so they're not eating out as much. Plus, a lot of people start their new year's resolution, which usually means not eating out.
So what should restaurants do? Since it's slow anyways, should they just ride it out?
Absolutely not!
Restaurants should never, ever, take their foot of the gas. As a restaurant, you should continue to be active on social media, especially Facebook and Instagram.
Today we're sharing with you the top ideas you can use for your restaurant's social media accounts in January.
Saturday, January 1st: New Year's Day
Welcome people to the new year with hashtag #NewYears2022
Monday, January 3rd: Monday Motivation
With people's resolution in mind, offer some type of inspiration or motivation for them to keep going. Use hashtag #MotivationMonday
Wednesday, January 5th: Share Monthly Specials
If you do any specials at your restaurant, share them today with the hashtag #JanuarySpecials
Saturday, January 8th: Small Business Saturday
This should actually be used every Saturday. Use #SmallBusinessSaturday to get people to support your restaurant
Tuesday, January 11th: Winter Offers
Post your winter offers with your customers. You can also send this as an email blast or text blast. Use hashtag #WinterOffers
Monday, January 17th: MLK Day
Celebrate the life and achievements of the American civil rights leader. Use hashtag #MLKday2022
Friday, January 28th: National Fun at Work Day
Share a picture of your staff having fun at work. PS. Make sure you're asking for permission to post online first. Use hashtag #FunAtWorkDay
What are your thoughts? Let us know in the comments below!
Sandwich Shops/Delis
Mediterranean/Arabic Restaurants
Burger Joints
Indian Restaurants
BBQ Restaurants
Quick Service Restaurants
Fine Dining
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