November is almost here, and RESO is here to help you with thirteen ideas you can use to plan your monthly social media posts. Feel free to use the ideas for yourself, and spread with your restaurant/bakery/cafe friends.
"The day of the dead" is the day after Halloween, and mostly celebrated in Mexico. If you have a Mexican restaurant, this would be perfect to run some specials.
Celebrate "gaining an hour" for Daylight Savings Time ending. You can get very creative with some specials for this day. Make sure your state observes daylight savings time. In US, Arizona and Hawaii don't observe daylight savings time.
If you're a cafe/bakery, this would be the perfect day to celebrate the National Cappuccino day.
Elections are a huge part of the American democracy, so urge people to vote. You can even give a discount to people that show you their 'voted' stickers, but you have to play this carefully.
Veterans have done a lot for our country, and the Veterans Day is the perfect day to give back to them. Run some specials, or even offer a free something to veterans.
There has never been a better time to celebrate kindness. Especially after the pandemic, everyone needs some kindness in their life. Use this day to encourage people to be kind, for example starting with your staff. We all know that restaurant staff gets to deal with some pretty rude people.
Offer a discount to students on "International Students Day" to get people, especially students, to visit your establishment. And you can even incentivize this by having the students 'check-in' on Facebook in order to get the discount. Play around with some ideas.
Just like the National Cappuccino Day, you can use this day to promote your specials, or even invite customers for a free espresso. Obviously, this would work if you serve espresso, ie. a coffee shop.
This would depend on whether you're closed for Thanksgiving or not, but if you're closed, this would be a great opportunity to take a moment and show your followers what you're grateful for, and a chance to show your staff that you're grateful for them.
It's not only retail stores that have Black Friday deals going on. Your restaurant can too, and this would be the perfect opportunity to showcase them.
#SmallBusinessSaturday was an initiative from American Express, but it has since been adapted by everyone, businesses and consumers alike. Take this opportunity to present your small business to everyone, and perhaps your small business story.
This is another day to run some specials for #CyberMonday.
Use this day to give back to the community, to the very people that support your business day in and day out. make sure you're also encouraging other businesses to do the same.
That's all we have for November, which ideas did you like the best? Which ones are you planning on using for your social media planning? Share your thoughts in the comments below.
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